About Us
One Team One Aim
About Shoof company
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Shoof is a detergent company that takes pride in being one of the largest and most respected business cooperations in Iraq. As pioneers in the detergent industry, we are known for our creativity and innovation. Our commitment to quality is reflected in our belief that customer satisfaction is the key to success. We strive to be one of the most credible private sector companies in Iraq, offering high-quality detergent products that meet the needs of our customers. Our team of dedicated professionals are passionate about providing the best possible experience for our customers, from the moment they purchase our products to the moment they use them.
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Our Company was founded in 2009 with the mental and material involvement of Mr. Fakhri Karim Khan, along with a team of dedicated engineers and specialists. Since then, we have worked tirelessly to develop a healthy portfolio of clients, build a strong and trusting team of employees, and ensure customer satisfaction. Our commitment to excellence is reflected in everything we do, from the quality of our products to the level of customer service we provide. We are proud of our achievements and look forward to continuing to serve our customers with the best possible cleaning solutions.
MISSION
At Shoof company, our top priority is to provide an unrivaled service to all our customers, ensuring that they receive the highest quality products and excellent value for their money. Our mission is to create an environment of lasting relationships, trust, and respect for our employees, as we believe that this is the fundamental to our ability to provide a caring and loyal service for both our customers and employees. We are committed to building strong and lasting relationships with our customers and employees, and we believe that this is the key to success.


VISION
At Shoof, our vision is to be a forward-thinking leader in crafting innovative solutions for our customers. We strive to make Shoof products the preferred choice for everyone, ensuring quality and excellence in every offering. Together, we aim to shape a brighter future through our commitment to customer satisfaction and continuous improvement
CORE VALUES
At the heart of our organization are core values that guide our actions and interactions: we uphold integrity through honesty and harmony in our words, deeds, and thoughts, promoting openness in everything we do. We believe in making work enjoyable, treating others with respect that exceeds our own expectations, and demonstrating passion through enthusiasm and commitment to success. Our dedication to quality ensures we offer services and products we stand behind with pride, while teamwork emphasizes our belief that collective success drives us forward. Ultimately, we are committed to growth and prosperity, striving to positively impact our customers' success.


GOAL
Our goal as a detergent company is to make a positive impact on the lives of our team members, by providing a safe and supportive work environment. We strive to remove problems and concerns for our customers by offering high-quality, effective cleaning products that exceed their expectations. Additionally, we aim to be profitable for our shareholders while also giving back to those in need through charitable initiatives
Our Brands
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